InDHouse is a knitwear design lab that help transforms brands and businesses through deep insights and unique methods to creating smart, daring and stylish knitwear products. Comprehensive research is conducted in fiber, color, material, techniques and style to anticipate the latest trends while utilizing the latest technologies to create prototypes for exclusive textile and fashion collections for clients including Adidas, Ted Baker and Majé.

The reimagined logo uses typography to underscore the multidimensional, and versatility of knit; varying the type style and weights from contemporary sans serif to traditional serif and viceversa
creates a movement through the brand identity system.